USF CU Makes Winter Park Debut at Christmas Parade Ahead of Branch Opening

USF Credit Union made a festive debut in Winter Park, Florida this past weekend - joining the 73rd Annual “Ye Olde Hometown” Christmas Parade and giving the community its first in-person glimpse at the team behind the city’s newest banking experience - arriving in Spring 2026.

USF CU’S Philosophy - “People Helping People!”

If you haven’t heard, participating in community events like Central Florida’s oldest continuous holiday parade is part of our DNA. Since 1959, the credit union philosophy of people helping people has shaped every decision and every moment we spend connecting with our members.

Before, during, and after this weekend’s Winter Park parade, we were all ears- listening to what future members value, what they need, and how we can craft banking experiences that truly fit the community.

For us, that’s what Better Banking for All looks like: showing up where people are, building relationships, and making an impact before the first transaction ever happens.

USF CU’s Newest Branch is Next Level

Our Winter Park branch is being designed to be unlike anything you've experienced.

Here’s what you’ll find when the doors open in 2026:

• No traditional teller lines
• Open, human-centered service areas
• Cutting-edge digital tools
• Staff who know your name and are ready to help
• A design that brings our “Better Banking for All” mission to life

And of course, you don’t have to wait until 2026 to join.

Membership is open today - and yes, it’s open to all. Whether you’re a longtime Winter Park local, a proud USF alum, or someone who simply believes banking should feel more human, we’d love to have you with us.

More to Come in Winter Park!

Stay tuned! We’ll be sharing updates, construction progress, behind-the-scenes sneak peeks, and more community moments right here on the Modern Wallet Blog as we count down to opening day in 2026.

Happy holidays, Winter Park - and thank you for making us feel right at home!