USF Credit Union’s Premier Banking Is a ‘Model for Relationships’

Premier Banking at USF Credit Union puts relationships at the center of banking, with personalized attention and next-level service built around each member.

University of South Florida President Moez Limayem was one of our first members to experience the service. 

And his take? USF Credit Union is “a model for relationships.”

Banking That Knows You

Limayem says the value of banking goes beyond transactions.

“When we talk about banking in the 21st century, we talk about relationships. We talk about one-to-one.”

That philosophy comes to life through our Premier Banking, giving members a dedicated person they can turn to for help.

It’s a more personal approach, built around knowing the member and making the banking experience work for them.

A Shared Commitment to People

Limayem understands the importance of building relationships and serving a community.

“As president of this great university, I believe we are in the people’s business. USF Credit Union is also in the people business, and they understand that.”

That connection between people and purpose has always been an important part of who we are at USF Credit Union.

Personal Attention - A Better Banking Experience

We believe banking should work around you, not the other way around.  That’s what we’re working toward every day.

Growth is important, but so is making sure we continue to improve the experience we deliver to our members.

Premier Banking reflects that commitment. It’s a concierge banking experience built around personal attention and the kind of service that makes a difference.

Interested in Premier Banking?

We’d love to introduce you to the experience.

Reach out to Quanette or John to learn more about Premier Banking at USF Credit Union and how our concierge service can support your banking needs.

Because Better Banking for All starts with a better relationship.

October 30, 2026