USF CU’s Board Chair Dr. Rick Will Named 2025 CUES Distinguished Director

We’re thrilled to announce that our very own Board Chair, Dr. Rick Will, has been named the 2025 CUES Distinguished Director Award honoree - a national recognition given to only one board leader each year across the country.

Leadership That Makes a Difference

For colleagues at USF CU, the honor is far from surprising. Those who work closely with Dr. Will describe a leader whose involvement goes far beyond the traditional role of a board chair.

Week after week, he engages deeply in the work of the organization, attending meetings, asking thoughtful questions, supporting initiatives, and fostering dialogue that challenges the credit union to think bigger and serve its members more effectively.

Inspiring a Culture of Purpose

Dr. Will’s influence goes beyond board meetings. His dedication, vision, and values ripple across every team, strengthening our culture and fueling the strategic, mission-driven work happening across USF Credit Union.

The example he sets reminds credit union employees why their work matters and motivates them to serve members with heart and integrity.

People Helping People!

The CUES Distinguished Director Award honors a board or committee member whose achievements strengthen their credit union and the broader cooperative movement. Dr. Will’s selection reflects a career defined by thoughtful governance, strategic insight, and an unwavering dedication to people helping people.

As USF Credit Union celebrates this recognition, the sentiment is unanimous: Dr. Will embodies the leadership, vision, and heart that drive the organization forward every day.

Congratulations!